How this site handles your data

This policy covers growthline.co.uk, which is operated by WT Marketing Ltd (trading as GrowthLine), the data controller for anything collected here.

It is written to be read: what the site collects, why, where it goes, and how to make it stop.

If anything below is unclear, ask — the contact page lists a direct email and we answer plainly.

last updated: 7 July 2026 · version 1

Quick answers

Does this site set cookies before I consent?

No. No analytics script loads and no cookie is set until you choose "Allow analytics" — before that, the only thing stored is nothing at all. When you do make a choice, it is saved in your browser's local storage so we do not ask again, and you can reverse it in the Cookies and consent section below.

How do I opt out of analytics?

Either refuse the consent banner when it first appears, or use the "Refuse analytics" button in the Cookies and consent section of this page — it takes effect immediately. With JavaScript disabled, no analytics run at all, so there is nothing further to switch off.

How do I get my data corrected or deleted?

Email william@growthline.co.uk or use the contact form, and say what you want changed or removed. We act within one calendar month, which is the UK GDPR statutory window. How long enquiry data is kept before routine deletion is stated in the Enquiry forms section above; if you are unhappy with our response you can complain to the ICO.

Who we are

GrowthLine is a UK PPC agency whose site exists to take enquiries — it has no user accounts, no logins and sells nothing on-site. The controller for anything this site collects is named below.

company WT Marketing Ltd — company no. 15403472 (England & Wales)

registered office 17 Kingsway, St John's Terrace, Bedford, MK42 9BJ

contact william@growthline.co.uk

What this site collects

Enquiry forms

The form (on the contact and free PPC audit pages) asks for exactly five things: name, email, company website (optional), monthly ad-spend band, and one line on what you sell. Submissions are handled by Netlify Forms and forwarded by email to william@growthline.co.uk. Lawful basis: legitimate interest in answering an enquiry you initiated. Retention: enquiry data is deleted after 12 months. A hidden honeypot field exists solely to discard bot submissions and collects nothing from humans.

Analytics

Google Analytics 4, and only after consent — no analytics script loads and no cookie is set before you choose. Analytics are not switched on at present; if they are enabled in future, the only events that would be recorded:

generate_lead a form was successfully submitted

book_call a call was booked from the confirmation page

cta_click a call-to-action button was clicked

audit_request the form was submitted from the audit page

scroll_75 three-quarters of a guide article was read

These describe interactions, not identities; Google states GA4 does not log or store IP addresses.

Booking a call

The confirmation page shown after a form submission links out to our separate booking page at growthlinebooking.netlify.app, also hosted on Netlify. No third-party calendar is embedded on this site; anything you enter on the booking page is handled by Netlify in the same way as the enquiry form above.

Hosting logs

The site is hosted on Netlify, whose infrastructure keeps standard server logs (IP address, requested URL, timestamp) for security and abuse prevention. Lawful basis: legitimate interest in running a secure service. GrowthLine does not use these logs to identify visitors.

Cookies and consent

The consent banner offers two equally-weighted choices — allow or refuse — with nothing pre-ticked. Your choice is stored in your browser (localStorage key gl-consent, values granted/denied). Refusing costs you nothing on this site.

Your choice takes effect immediately and can be changed here at any time.

Who your data is shared with

Data is shared only with the processors that make the site work, never sold, never used for advertising lists.

netlify hosting, form handling. US-based; UK data transferred under their published safeguards. → netlify.com/privacy

google GA4 analytics, after consent only. → policies.google.com/privacy

Some processors are US-based; transfers rely on their published UK GDPR safeguards.

Your rights

Under UK GDPR you have the right to access, correct, delete, restrict, port and object to how your data is used.

To exercise any of these, email william@growthline.co.uk or use the contact form; we respond within one calendar month.

If unhappy with the response, complain to the Information Commissioner's Office at ico.org.uk.

Changes to this policy

Changes are published on this page with the last-updated line at the top revised; no notification theatre, the date is the record.